Invite-Only · Practitioner-Only · No Vendors
You are accountable for outcomes you do not directly control. The Consortium is where 200+ leaders carrying that same mandate think, speak, and build — without consultants in the room.
Case Study
A global specialty chemicals company (~€7B revenue) delivered mid-eight-figure EBITDA impact in one year — at 80% less than the consulting budget they started with.
Read the full case studyNO SPONSORS. NO SERVICE PROVIDERS. NO SAAS VENDORS. NO CONSULTANTS.
Every member of the Consortium is a Director, VP, or Head of Commercial Excellence at a global enterprise. That is the only qualification that matters. When you speak here, you are speaking to peers — not to a vendor's sales cycle.
Six challenges. One mandate. Passive resistance → intrinsic motivation. Fragmented execution → global consistency. Reverting habits → lasting adaptation. Consultant dependency → internal capabilities.
McKinsey: 70% failure. BCG: 75%. Bain: 88%. Not bad strategy. The gap between knowing what to do and getting 500 people to actually do it — consistently — when the pressure is on.
The leaders who close that gap are not reading more frameworks. They are talking to each other.
“Converting lead into gold may be easier.”
3,500+ peer-reviewed studies. 110 universities. 137 countries.
Measures how people respond to difficulty. High-AQ people treat adversity as fuel. Low-AQ people use it as an excuse. The gap is measurable — and trainable.
Why compliance fails as a change mechanism.
Sustained behavior change requires three conditions: autonomy, relatedness, and competency. Most transformation programs systematically destroy all three.
People don't resist change. They resist being changed.
The design difference between those two sentences separates transformation from transformation theater.
Monthly 90-minute roundtables, 15–25 senior operators per session. Chatham House Rule in effect. No presentations — just peer-to-peer dialogue on the commercial challenges your organization is navigating right now.
Access the Growth Platform — 650+ commercial excellence playbooks, frameworks, diagnostics, and maturity assessments used by 6,981 global enterprises. AQ® and GRIT™ assessments ($399 value) included free.
Directors, VPs, and Heads of Commercial Excellence at Philips, AstraZeneca, Novo Nordisk, Honeywell, Pfizer, Zimmer Biomet, Maersk, and 190+ other global enterprises. No sales reps. No vendors.
People around the world who understand what it means to carry accountability for outcomes they do not directly control. That kind of connection does not come from a conference room or a LinkedIn group.
The full picture
Free membership is the Consortium. The Operators Lab is for members ready to build a proof case of their own.
An invite-only peer group for senior Commercial Excellence leaders. No vendors, no consultants — just practitioners sharing what actually works.
A 12-month private engagement where Consortium members design and launch their own Commercial Excellence Academy — with Roy van Griensven coaching every step.
Four spots per month. Application required.
Learn about the Operators LabJesse helps big companies change quickly without resistance.
They step in after the consultants leave to help teams actually execute.
For the first time, our people aren't resisting change. They're driving it.
Invite-only. Applications reviewed weekly. Directors and VPs of Commercial Excellence, Strategy, and Transformation at $500M+ enterprises.
No sponsors, service providers, SaaS vendors, or consultants.
