Enterprise Adaptation Is Not a Change Management Problem
Change management failed them. Adaptation is the real problem.
McKinsey puts transformation failure at 70%. BCG: 75%. Bain: 88%.
These are not execution failures. They are architecture failures — the design of change programs treats behavior as a downstream consequence rather than the primary challenge.
The Adaptation Gap cannot be closed by better communication or more thorough training. It closes when people identify their own obstacles and design their own solutions.