Why it was built
You are carrying accountability for outcomes you do not directly control, surrounded by consulting content that does not apply to your specific context, and there is no practitioner-only room where you can speak honestly about what is actually happening in your organization.
Heads of Commercial Excellence sit between consulting firms that advise and leave, and content platforms built by people who have never carried the mandate. Neither bridges strategy to sustained behavior change.
The Consortium was built to fill that gap. Not as a consulting practice. Not as a content library with a community tab bolted on. As a peer room — invite-only, practitioner-only, no vendors — where the people carrying your mandate can speak honestly, share what is working, and pressure-test what is not.
“No sponsors. No service providers. No SaaS vendors. No consultants. The only people in the room are Directors, VPs, and Heads of Commercial Excellence at global enterprises.”
Founder
Operator-practitioner. Not a consultant.
Twenty years ago, Jesse built Demand Metric into the research and tools network now used by 6,500+ companies — including 91% of the Fortune 500. The platform was designed to give commercial leaders the frameworks they needed to do the work themselves, without paying a consulting firm to do it for them.
What he learned over two decades is that frameworks are not the constraint. A global chemicals company once ran McKinsey, Accenture, and Salesforce side-by-side on a commercial transformation initiative. Three top firms in the room simultaneously. No measurable EBITDA impact. Not because the strategy was wrong. Because the design of every engagement treated behavior change as something that would happen downstream from the right advice. It does not.
The Consortium was built as the answer to that structural failure. A room where practitioners who have actually run businesses in the ICP's industry — not advised them — can share what changes behavior when the pressure is on. Where the conversation is peer-to-peer. Where the results are CFO-validated. Where the goal is building internal capability, not consulting dependency.
Jesse is the founder of the Commercial Excellence Consortium, the Operators Lab, and the Commercial Excellence Academy. He lives and works in Medellín, Colombia.
The team
What makes this team distinct is simple: they have run businesses in your industry. They have sat in the seat you are sitting in. They have carried accountability for outcomes they did not directly control. When they coach, they are not advising from a slide deck. They are drawing on what they have actually done.
Founded the Commercial Excellence Consortium in 2026. Built Demand Metric over 20 years into the network used by 6,500+ companies, including 91% of the Fortune 500. Creator of the Mind-Set, Skill-Set, Tool-Set (MST) Framework — licensed by the AMA and ANA. Lives in Medellín, Colombia.
John has performed 100+ benchmarking research studies in partnership with many of the world's top technology companies including Microsoft, Salesforce, Marketo, and many more. As an expert in program management, John implements Agile transformations for mid-sized and large enterprises.
Roy served as Head of Commercial Excellence at LANXESS, a $7B chemicals company, where he co-designed and ran the 'Next Gen' ComEx Academy. Mid-eight-figure EBITDA impact in one year, validated by the CFO. Promoted to Head of Business Transformation. Now coaches Operators Lab members building their own proof cases.
After serving Mitsubishi Chemical Group for 30+ years in various leadership roles (R&D, innovation, market strategy, CTO, GM), Ron retired and launched a successful business in the music industry. As a Growth Coach, Ron helps teams perform at their best with practical tools, unbiased advice, and kind mentorship.
Former partner at Impact Learning Systems (now Miller Heiman Group), where he designed sales and customer service training programs for the world's largest technology companies. As CEO of Mentored Pathways, his team mentored 50,000+ students in 11 countries. Advisor, investor, mentor, and coach to over 700 companies.
The world's leading authority on grit and resilience. Harvard Business School selected his Adversity Quotient (AQ) tools for its MBA and Executive Education programs. Featured on Harvard Business Review. Coaches the U.S. Olympic team. Former faculty at MIT and Carnegie Mellon.
The full picture
Free membership is the peer room. For members ready to build a CFO-validated proof case, the Operators Lab is the next step.
Consultants tell you what to do. We work with your people to get them to actually want to do it, and get it done consistently.
Invite-only. Directors and VPs of Commercial Excellence, Strategy, and Transformation at $500M+ enterprises. Applications reviewed weekly.
No sponsors, service providers, SaaS vendors, or consultants.
Apply to join