Executive Roundtables
90 minutes. Practitioners only. No pitches.
No speaker. No deck. Fifteen to twenty-five operators with the same mandate, working through the same problem out loud.
Coming up — Europe, 14–28 October
Private dinners · Europe 2026
Hosted by: The Commercial Excellence Consortium™
Accelerating Commercial
Transformation and Growth
One table of chief commercial officers and senior leaders in Commercial Excellence, strategy and transformation. Over dinner, the guests take one question: How can commercial leaders turn transformation into measurable growth — faster? They compare how to cultivate a positive, winning mindset, adapt and evolve quicker than competitors, and get a better return from their excellence investments.
Frankfurt14 OctoberWednesday
Cologne15 OctoberThursday
Brussels16 OctoberFriday
Amsterdam19 OctoberMonday
Paris20 OctoberTuesday
Rotterdam21 OctoberWednesday
Barcelona22 OctoberThursday
Zurich23 OctoberFriday
Vienna27 OctoberTuesday
Madrid28 OctoberWednesday
By invitation. Senior executives only; no consultants or vendors.
Past Executive Roundtables
12 sessions, all recorded. Open one for the write-up, the room, and the full recording.
Accelerating Transformation
Push people to adopt a change, or build the conditions where they adapt on their own.
Guest: Roy van Griensven, Head of Business Transformation & Commercial Excellence, LANXESS
Watch the session
AI's Impact on Marketing
Where AI is landing in commercial teams — and why the pilots that stick remove a pain rather than mandate a tool.
Horizontal Learning
Why classroom scores fade within months, and the peer-driven alternative that changes behavior instead.
Guest: Vicente Pascual, Global Director of Commercial Excellence, Owens Corning / OCF
Watch the session
Agentic AI Workflows
Thirty executives, and not one at five-out-of-five on agentic deployment. The bottleneck is not the technology.
Structured Autonomy
Genuine ownership inside clear boundaries dissolves non-compliance. The alternative produces workarounds.
Guest: Veronika Sauer, SVP Business Development, Constantia Flexibles
Watch the session
Eliminating Passive Resistance in Corporate Transformations
Thirty-two executives from fifteen countries, and not one perfect transformation record between them.
Guest: Ron Denoo, Operator Coach; Roy van Griensven, Operator-Coach-in-Residence
Watch the session
Enterprise Adaptation
The difference between adapting to market pressure and reacting to it — and what the leaders do differently.
Guest: Jeevan Satishkumar, Josep Sitjes
Watch the session
2025 ComEx Lessons Learned
Where AI moved past meeting summaries, why a pivot reaches further than expected, and why training is not enablement.
Building a 'Next Gen' ComEx Academy
Adaptive capacity that moved a full benchmark band — and the academy model behind it.
Guest: Roy van Griensven, Head of Commercial Excellence, LANXESS
Watch the session
Future-Proofing for the Age of AI
The launch session: what future-proofing means in practice, and why AI is welcome while it assists.
Igniting Intrinsic Motivation
The two questions to settle before a transformation starts — and how to show progress before EBITDA moves.
Guest: Roy van Griensven, Head of Commercial Excellence, LANXESS
Watch the session
Harnessing Adversity to Win in Uncertain Times
Dr. Paul Stoltz on why Adversity Quotient predicts performance better than IQ or EQ — and how to build it.
Guest: Dr. Paul Stoltz, creator of Adversity Quotient® (AQ), Master Coach to the US Olympic Team
Watch the sessionThe format
How a session runs.
Sessions start with a real problem a member is navigating — not a keynote. The format is peer-to-peer dialogue, occasionally anchored by a practitioner guest who has solved the problem being discussed. No slide decks, no product demos, no Q&A panels where vendors answer questions about the challenges they sell solutions to.
Monthly · 90 minutes · Zoom
Every session recorded and open to members
Senior ComEx, Strategy, and Transformation leaders only
Consultants and vendors not allowed — strictly enforced
Want to be in the next session?
Consortium membership is invite-only and reviewed weekly. Directors and VPs of Commercial Excellence, Strategy, and Transformation at $1B+ enterprises.
No consultants, SaaS vendors, or service providers.
Request to Join