Visual frameworks
The whole idea, in one look.
Each infographic distills one principle of commercial transformation into a single picture — the kind you can screenshot, share in a leadership meeting, and act on the same week.
Every one comes with a short read on where it came from and how to use it. Updated as new frameworks are published.
The 7 Layers of Behavioral Change
Behavioral change stacks like a cake: most programs start at the top layer — rollout, training, tools — and skip the six that make it hold.
VP, Commercial Excellence — The Real Job Description
The hardest role in the enterprise, described honestly: all the accountability, none of the control.
250+ Consortium™ Members
The industry-leading organizations sharing the blueprint inside the Consortium™.
What’s the Commercial Excellence Consortium™?
Who the Consortium™ is for, what you get, and what it deliberately is not.
What Successful People Do Differently
Most people learn, then act. Successful people act, hit an issue, then learn — on a loop.
What Is AQ®, and Why Haven’t You Heard of It?
Adversity Quotient: the resilience measure most transformation leaders have never heard of, and why it matters.
My AI Tech Stack
The AI tools Jesse uses to run the Consortium™ — close to solo.
Diagnose the Coalition, Not the Tech
When an AI rollout stalls, the bottleneck is rarely the technology. A four-question coalition audit.
How AI Adoption Works (or Doesn’t)
The clean adoption story enterprises expect, and the workaround-filled reality.
Chat-Based vs. Agentic AI
The difference between AI that answers when asked and AI that takes a goal and executes.
How Leaders Think They Grow vs. How They Actually Do
The straight line leaders think growth follows, and the winding path it actually takes.
Why Transformation Is Harder Today
What the commercial excellence job was in 2018 versus what it demands in 2026.
7 Assumptions That Stopped Being True About Enterprise Transformation
Seven assumptions that ran enterprise transformation for twenty years — and stopped being true.
The 5 Levels of Change Mastery
From analyst to architect: five levels of change leadership, and why the environment now demands the top two.
What Most Leaders Do vs. What Actually Works
What transformation leaders spend their time on versus what actually moves results.
The Passive Resistance Iceberg
Green dashboards on top, a different story underneath — why your transformation metrics can mislead.
5 Signs You’re Running Transformation Theater
Great feedback scores, zero behavior change: five signs you’re running transformation theater.
5 Patterns That Kill Transformations
Five patterns that stall transformation — and why they’re an engineering problem, not a communication one.
Around Work vs. Through Work
Consulting, training, and software all operate around the work. Behavior changes in the middle of it.
The 6 Links Between Knowing and Results
The chain from information to results, and the exact link where most transformations break.
The Behavior Design Gap
Why solid strategy, KPIs, and training still don’t move results — and where the real gap lives.
The Transformation Sequence Most Companies Run Backwards
Mindset, skillset, toolset — why running the sequence backwards produces adoption on paper and workarounds in practice.
The Vegetable Test
How a parent’s trick — a fixed menu, a real choice — earns zero-resistance adoption at enterprise scale.
Touch the Heart, Not the Head
See-feel-change beats analyze-think-change — where behavior actually shifts, backed by Kotter and Japan Airlines.
Support First. Challenge Second.
Most companies challenge first and support later. Reverse it, and the resistance disappears.
The Unintentional Message Your Change Program Is Sending
The message your town-hall deck sends versus the one your people actually hear.
Stop Diagnosing Your People. Diagnose Your System.
Five “resistance” symptoms mapped to the design choices actually producing them.
The 4 Psychological Shifts That Eliminate Resistance
The neurological reason co-designed change moves faster — four shifts from threat to ownership.
The 3 Psychological Conditions for Zero-Resistance Change
Autonomy, competence, relatedness — the three conditions that let change happen without a push.
Why KPIs Can’t Change Behavior
A left-brain fix for a human problem: why external pressure produces compliance, and what produces ownership.
People Don’t Resist Change. They Resist…
People don’t resist change — they resist being changed. The twelve things they’re actually reacting to.
The 3 Stages of Enterprise AI Adoption
Why most enterprise AI rollouts skip the first two stages, then wonder why stage three never arrives.
The 2026 Transformation Playbook
What the 2005 transformation playbook assumed, and what today’s environment actually requires — side by side.
The “Inspire, Reflect, Apply” Bullseye
A three-phase model that hands people more agency at every step — the opposite of how most programs tighten the screws.
The Four Futures
Fast or slow, effective or hollow — the four places a ComEx leader can land 18 months into the seat, and what decides which one you get.
More frameworks are being published to this library. Members see them first inside the Consortium and Fellowship™.
Want the full argument behind these frameworks? The briefs go deep on the science and the operator proof.
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